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e Study: Sarasin
Bank Sarasin is a market leader within sustainable investment. Increasingly devoting more of its assets under management to sustainable themes and placing sustainability at the heart of its business have paid off as it gains popularity. As the recovering market looks to embrace socially responsible investments we analyze the factors driving its success.( )
Scope
This case study analyses the success of a sustainable approach in financial services [link widoczny dla zalogowanych], highlighting the strategies of Swiss bank Sarasin.
The case study examines how the bank has developed to its current status and why it appeals to consumers so strongly
Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
Sustainable investment is well timed to gain support as it carries connotations more likely to be receptive in today's climate.
Despite mass market outflows Sarasin generated record levels of new money growth in 2008 [link widoczny dla zalogowanych], a 30% increase in net new money growth compared to the previous year
Sarasin suggest that a sustainable screening approach can reduce risk through not jumping on short run trends if they sacrifice long term stability
Reasons to Purchase
Gain insight into the methods used by Sarasin to develop a competitive sustainable approach
Capitalize on the knowledge of experienced companies when entering a new market
Understand this successful model and see how other competitors could learn from this success
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