gradually increase its production cost

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loss of business development opportunities Mo

present, inverter air conditioner market, from our point of view very broad space for development, different from the fixed speed air conditioning in the \attractive \Air-conditioning business in China should seize the air-conditioning market opportunities, seize the future of inverter air conditioner market space. Now,Provide comprehensive [link widoczny dla zalogowanych], in addition to other small businesses continue to persistent Galanz fixed-frequency air-conditioning,Provide comprehensive [link widoczny dla zalogowanych], domestic appliances giant Hisense, Midea, Gree and other companies have targeted the market and begin to exert frequency. In addition,Provide comprehensive [link widoczny dla zalogowanych], Panasonic, Daikin, Mitsubishi Electric and other Japanese brands have sights on China, Department of conversion market.

inverter air conditioner into the acceleration of, \Preparation is the price and technical factors, the advantage of consumers at an early stage and has not been recognized by the slow pace of development somewhat. However, with the inverter technology continues to mature and consumers of their energy efficiency,Provide comprehensive [link widoczny dla zalogowanych], comfort, environmental protection and other advantages of the cognitive, inverter air conditioner to the rapid development in recent years, especially this year, its speed momentum anomalies.

the PRC, according to data: inverter air conditioner in the first two months of 2009 totaled 500 million yuan in retail sales, retail sales rose 6.5% share, reaching 14.5%; cumulative 10.7 million units in volume , share volume rose 7.9%, 19.2%; air conditioning sales of the top 12 selling models in the statistics, accounted for 5 inverter air conditioner. This year's \Major air conditioning manufacturers in this year's \

Although the rapid development of inverter air conditioner,Provide comprehensive [link widoczny dla zalogowanych], but its market share and penetration levels and Japan, Europe is still a far cry from some developed countries. It is understood that inverter air conditioner penetration rate in Japan has close to 100%, 90% France, Spain, Italy and other countries more than 40%, and our only about 10%. China's huge demand for air conditioning market as a whole, the annual demand to reach 30 million units, while sales of inverter air conditioner needs more than just 200 to 300. Is evident that China is a huge market for inverter air conditioner, air-conditioning it is an attractive business in terms of the blue ocean.

trend, inverter air conditioner into the mainstream

present, although there are bad-mouthing Glanz and a few other manufacturers of inverter air conditioning, especially energy subsidies by the state before the failure to inverter air conditioner included to identify the future direction of the fixed-frequency is, but the general view of the consumption environment, the macro environment, industry and enterprise development environment, universal trend can not stop the inverter air conditioner, inverter air conditioner is bound to the future living in the Chinese market mainstream.

from consumer demand, energy-saving technology has unique advantages as an inverter air conditioner, the stronger the stability of low-frequency operation, more precise temperature control, energy efficiency and better meet people's living standards improve because of the resulting increase the demand for air conditioning functions.

perspective from the macro-environment, energy-saving products in recent years, the state is ever increasing, creating a macro environment for the development of inverter air conditioner, inverter air conditioner to form a development of the external driving force. With the constant speed state requirements for energy efficiency continues to improve, gradually increase its production cost, fixed speed and inverter air conditioning air conditioning spreads between the more and more small, so give inverter air conditioner has brought a market space.

from their own point of view, when the energy efficiency up to a certain extent, fixed speed air conditioning energy efficiency technologies more and more difficult,[link widoczny dla zalogowanych], but the reality is much easier to achieve higher frequency conversion air conditioner energy efficiency rating. Production of more energy-efficient business-to-air pursuits,Provide comprehensive [link widoczny dla zalogowanych], but also formed the development of inverter air conditioner industry atmosphere.

I think the era of fixed-frequency air-conditioning industry to the conversion from a transition, in terms of who is an opportunity, who can seize this opportunity, whoever will win the air conditioner market in the future.

contrarian to be based on the lofty enterprise, MO lost development opportunities

Despite the generally optimistic about the inverter air conditioner, inverter air conditioner on the market since this year's outstanding performance has proved its great potential, but for efficient , the specific direction of energy-saving air-conditioning should be \

to Hisense, represented by the United States of inverter air conditioner manufacturers to focus on cutting-edge technology and product development. Such as the shoulder,Provide comprehensive [link widoczny dla zalogowanych], \The United States early in September 2008 announced the main frequency to high-profile, aiming at dominating the inverter air conditioner market. This year, the United States and the inverter air conditioner rewarding, a great come from behind the trend.

Glanz, represented by second-tier air-conditioning manufacturers despite the launch of its own frequency products,Provide comprehensive [link widoczny dla zalogowanych], but the prospects for the future of inverter air conditioner is still bearish, its main focus is still on the fixed-frequency air-conditioning.

I think, feel the pulse of air conditioning companies must correct the direction of future market development, market competition in the future be able to occupy a favorable position. Glanz and other contrarian in fixed-frequency air-conditioning companies continue to love the same time, the United States has the upper hand in the inverter air conditioning. 09 years ago, two months of the PRC, the data analysis showed that: the United States swept the top three inverter air conditioner market selling machine; its share of retail sales of inverter air conditioner from the rapid 4.1% in 2008 increased to 23.5%, almost equal to 25.4% Hisense . Today, Glanz contrarian bearish outlook inverter air conditioner, inverter air conditioner technology ignored the research and development, perhaps in the next inverter air conditioning for its loss of the right to speak and early foreshadowed.

Glanz into the air conditioning in 2001, when the oath in the microwave later, then let's use a \But the thing I'm sorry things far, Galanz air conditioning is only a two-, three-line brand, far cry from his grand ambition. Industry observers have pointed out, of course,Provide comprehensive [link widoczny dla zalogowanych], hard ice Galanz air conditioning industry for many reasons, but Glanz neglect the development of air conditioning technology, the price of the blind copy field of microwave ovens destroy the wheel mode, the main reason for its sinking. We all know, Glanz's resurgence is based on the success of the microwave field. In the microwave field, large-scale production can Galanz microwave oven prices dropped lower and lower, and then beat back a lot of competitors. But the air is different from the microwave oven, air conditioning has not been established in his Galanz scale production under the price advantage, they blind to the price of the microwave field on the Copy to destroy air-conditioning industry, is clearly inappropriate.

compared to the dismal air conditioner market in 2008, this year,Provide comprehensive [link widoczny dla zalogowanych], the inverter air conditioner market in hot air conditioner market in China has injected a fresh vitality, the industry is aware of the next inverter air conditioner market a \and more people in the industry that \Glanz and other contrarian enterprises should be based on lofty, well, \