The eco friendly customer is always right!

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With an environmental disaster in the Gulf dominating the headlines in recent weeks, now more than ever, people from all backgrounds understand the great environmental need for changes in our individual lifestyles and cumulative habits as well as for company’s organizational culture and dedication to our Planet’s future. Much in the way that smoking has largely been pushed away from indoor public spaces and why it is not socially acceptable to text or talk on the phone while driving, we’ve also nearly reached the tipping point for cultural consciousness when it comes to reducing, reusing, and recycling.
The public gets it, and the green movement will continue to grow rapidly. Any large company that is not routinely evaluating its processes and procedures for eco friendliness faces a potential public relations nightmare over the next decade and beyond. It’s critical for small businesses and large corporations to solidify their eco conscious reputation too. Businesses must always remember that customers have choices. As consumers critique sustainability in their own lives,[link widoczny dla zalogowanych], they’ll also be looking at your business. It is more important than ever to show these potential customers your corporate commitment to green practices.
It is so easy to go green and support the environment. A very common way for a business to go green is by starting some sort of company recycling program in the office place. As a matter of fact, the newest trend is to eliminate the need to recycle altogether whenever possible. Simple green practices include having your employees and customers go paperless or distributing reusable stainless steel water bottles and reusable coffee mugs to employees to help reduce the use of disposables. Another great way is to simply remember to turn the lights and business machines off when leaving the office. Individual circumstances will vary, but you’ll likely find that many localities don’t provide public recycling options for the community, nor do they do much to encourage people or businesses to go green as of yet. If your business finds a way to implement sustainable and recyclable business practices and office culture, despite existing roadblocks, then don’t hesitate to blog about it or brag about it in a press release, and tell the story of your company’s eco consciousness and dedication to the environment. Be an advocate for your community, and help remove the barriers to recycling, through the practice of thousands of companies we can motivate millions of consumers to make changes in their lifestyle creating monumental and fundamental change. The extra efforts to take care of our planet in this era will eventually be recognized, improving your organization’s reputation as an eco ambassador and pioneer.
You can also benefit by making going green a part of your marketing strategy. Giving out eco friendly promotional products at trade shows and job fairs is a subtle way to create a memorable experience and promote eco consciousness and awareness of world-wide green issues. Trade shows and job fairs are a great example of where your business must stand out above the competition, and eco friendly custom bags are a great way to do just that. Not only do you hand out a reusable product with your company’s logo and insignia that stays with the customer indefinitely but you are also showing your corporate sense and dedication with the use of sustainable and recyclable products. In this lackluster economy, your company must be admirable and memorable in the eyes of every possible customer, vendor, colleague and even a talented candidate for employment. In most cases, a final decision is not made on the spot, so you must stand out and perpetually stay in the prospect’s mind, customized recycled trade show bags made entirely of one use plastic water bottles is a cost-effective and sociably admirable marketing method as well as a great way to leave a quality long lasting impression on your audience and our Planet’s fragile future.